Candid Here & There: GasPedal #SuperGenius NYC

Word of Mouth is a big thing nowadays. What we've been doing for centuries has now evolved into a means for businesses to make more money. So you're supposed to get a bunch of people to talk about your product/service and it hits the big time? Sounds easy enough right? Wrong. Lighting the fire of conversation doesn't seem like such a big deal but it is when they're talking about YOUR brand. Thankfully, GasPedal actually teaches Word of Mouth to companies of any size!Me & Tony Hsieh, CEO of @Zappo

Tehnorati invited me to GasPedal's #SuperGenius conference, which is a jam-packed one day that features...

• 12 How-To classes - my favorite: How to Measure Word of Mouth by Olivier Blanchard (@thebrandbuilder)
• 12 REAL World Case Studies on the influence of WOM - my favorite: Ramon De Leon (@ramon_deleon) on Dominos

Not to mention, six authors that ROCKED the house:

• Jeanne Bliss (@jeannebliss)
• Douglas Atkins (@datkin)
• Paul Gillin (@pgillin)
• Brian Solis (@briansolis)
• Hugh MacLeod (@gapingvoid)
• Josh Bernoff (@jbernoff)

And the icing on my cake - a keynote by Tony Hsieh (@zappos) of Zappos.com! His book, Delivering Happiness: A Path to Profits, Passion, and Purpose is AMAZING - I'm 2 chapters in and can't put it down! (At 24, he sold LinkExchange to Microsoft for $265MM - sickening, I know!) Looking for another read? Brian Solis' Engage is pretty much my Bible (not kidding). Plus, his foreword is by none other than @aplusk - Ashton Kutcher.

All in all it was such an enriching day! If you get the chance - GO! I left with my brain buzzing & that's ALWAYS a good thing!

Thank you @Technorati!

Comments

[Mariana L]

Thanks for the recommendations! Adding them to my Nook !